Joryel Vera is an award-winning designer with 30 years in the trade originally from Boston, Massachusetts; he founded the company in 1987 and has made his mark in the design and manufacturing of silver and gemstone jewelry. In 2008 his wife, Nev Vera joined the company. Today, Nev collaborates with Joryel on every aspect of the business. His motto to design by is in the โElegance of Simplicity,โ and this is reflected in the clean simple lines of many of his designs.